Essential Components for a Good Blog

9 Essential Components for a Good Blog

You want to create the perfect blog post. A blog post that gets clicks, likes and shares. A blog post that is read through and has an impact on readers. This could be driving conversions or establishing yourself as an industry thought leader.

Effective blog posts require nine elements. These nine components are essential to the creation of a blog post that is effective.

Essential Components for a Good Blog


This one has been repeated a thousand times. It’s vital to the success of any blog post. No matter how hard you work on your blog post, if nobody clicks on your headline because it is boring, then you may as well not have written it at all.

Your blog title should be intriguing. Your blog title doesn’t need to be clever or mysterious. But it will help if it is. A few tips can help you create a title that is unique and memorable.

Research has shown that numbers included in titles can draw clicks and eyes. There are many explanations. Some say numbers are more visually appealing than words. Some say it’s because the reader is aware of what they can expect timewise. This blog will only contain 5 tips. I don’t have the time or patience to read more! No matter the reason, numbers work. That’s why list posts are so beloved.


After you have convinced people to click on your blog, the next step is to grab their attention from the very first sentence. The first paragraph will determine whether people leave the page in seconds or stay on the page to read the entire thing. A hook is essential.

What is a hook? A question is a hook. It draws people in because, once we have been asked a question, we naturally want to find the answer. A story is another approach. A story is the best way to grab people’s attention. Try different hooks to find the one that works best for your audience.

Visual Appeal

It is very different to read text on a computer screen than on paper. The internet has made it easier to read shorter blocks of text online than long dense ones. Blogs can be long paragraphs with complex sentences. Magazine articles, however, are visually broken down.

Bullet points are one way to achieve this. Subheaders and numbered lists work well. To keep readers’ attention, short sentences and concise paragraphs are essential. It is still a controversial issue to decide the ideal length of a blog post. Some say 250 words is enough, while others believe that 1500-2000-word posts are more efficient. Common standards are 500 to 600 words. Visitors will find it easy to read, regardless of how long it is.

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Solid writing

Solid writing skills are essential in the business world. Even if your blog topic is great, but you do everything right, if your grammar fails or your style becomes awkward, your credibility with your readers will be shattered. Consider this: How many websites have you been to that made you distrustful of their writing and forced you to leave?

It’s one thing to write casually and conversationally. But it’s another to break with conventions from time-to-time in order to sound real. However, demonstrating a lack in basic English language skills can make people nervous. If you can’t even write a sentence correctly, then how professional will you be able to manage their business?


Boring writing is not something that anyone likes. This is why textbooks don’t make it onto bestseller lists. People love to read content with style and flair. Content that allows them to see the author’s personality. People want to feel that they can make a connection with the writer and learn more about them. You don’t get to know someone by just reciting facts or giving advice.

Your writing can reflect your personal style, such as humor, emotion or a conversational tone. Your writing should sound like you. Do not be afraid to sound unprofessional. Rather, give readers a glimpse of your personality and it will help establish your credibility with them.


This area is subject to frequent changes due to Google’s algorithm changes. They are changing, but fortunately for the good. If you want people to search for you on search engines, keywords are essential. The days of repeating the same words or phrases in your blog post are gone. In fact, that was not the way keywords were intended to be used.

Essential Components for a Good Blog

Natural keyword usage is the key to success today. Write for people, not search engines. Include four to eight keywords in your article, but only when they are natural in your content. Never force one and never repeat the same keyword over and over again. Google will not consider you spammy if you do this. Google considers keywords in subheaders and titles to be more valuable than those used in titles. Keywords are second, but good writing is first.

Inter Linking

Interlinking, another controversial topic, is intended to give the reader a better experience while on your website. It’s not uncommon to see blog posts that link to another site for every word or phrase. A 500-word blog post should contain 4-5 links to related content. This will allow readers to get a deeper look at a topic. A good rule of thumb is to include one link for every 100 words.

Relevance is the key to success. Google will punish you if you link to something unrelated to your anchor text (the text on the blog that you hyperlinked to the page). Google can also get cranky if you are too matchy-matchy. Avoid links that are “exact matches”. For example, if your anchor text reads “buy goldfish” but is linked to “–goldfish”, you should link to the page “Thinking about purchasing a goldfish?”


The internet has made it even easier for us to be visual beings. Consider your own experience. Images are not enough to draw attention to links to blog posts in your Facebook feed. If you add a large, bright image that grabs your attention, you are much more likely to click on the link.

Images make web pages more attractive to us and encourage us to stay on their site to see what else they have to offer. A great image is essential to the success of your blog.

Call To Action Button

The call to action is the final way to get results from your blog posts. Your post should end with a request. Your readers should be asked what they should do next. Go to your Facebook Page. Visit your Facebook page to see the sale. Make an appointment. Leave your thoughts and comments in the section below. You have to ask them.


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