How To Write Subheadings in Articles

How To Write Subheadings in Articles – How to Create Them to Help Engage With Readers?

How To Write Subheadings in Articles? The attention span of digital content consumers today is notoriously short. It has fallen from 12 seconds down to 8 seconds since 2000. Marketers must find innovative ways to make content marketing a leading source of leads, given the rise in competition and COVID-19. Content writing companies now face a difficult dilemma: how do they keep their readers interested in the content?

The first task for a writer is to create a headline that will be memorable. This USP is what we use to keep readers coming back to the blog.

Next we attempt to create conversational content that makes the content-reading experience enjoyable.

This section contains an interesting piece of advice: “Incorporate subheadings.” Let’s look at why this is so important for article writing engagement.

What is a subheading in article writing?

A lot of blogs follow a well-defined structure. The structure starts with a title and then goes into detail about the problem. The main body lists the solution to the problem.

In-depth articles are often quite lengthy. It is understandable that readers have short attention spans so there must be a way to keep them interested enough to read on.

Here is the place where subheadings come in. A subheading acts as a mini headline and carries the story forward.

It is also useful when the reader is just starting to scan the article and trying to decide if it is worthwhile to continue reading. A subheading will tell the reader more clearly that it is worth her time to read the entire article.

We can conclude that subheadings well-written help increase brand engagement with readers. Make it a habit to add a subheading for every 200 words.

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The benefits of subheadings within article content

1 – Splits long text into manageable chunks

Reader engagement is dependent on readability. It is important for article writers to avoid making content consumption difficult. Text fatigue is avoided by using bullets, lists and subheadings.

Subheadings are useful here. Subheadings help writers break down large amounts of text into manageable chunks. She will cut the text at key transitional points.

2: Assists readers with scanning

The reader of today is smart. First, she checks to see if the content is worthwhile.

How did she do it?

This is done by scanning the text, beginning at the top and ending at the bottom. This will include a quick scan for the title and subheadings.

Think about what happens if the subheading doesn’t grab the reader. She will just close the browser and walk off. This is a great example of the importance subheadings.

3 – Provides direction for the narrative in article writing

Subheadings are used to guide the reader from one section of text to another. It does not compromise the flow or cohesiveness of the content.

It encourages the reader to keep reading. This keeps the article’s momentum going and maintains the reader’s interest.

How To Write Subheadings in Articles?

To create a structure for a detailed blog, article writers must first create an outline. This is done during the research stage and before you begin with the draft.

The writer will gather the information and determine if there is enough material to create an article on the central theme of the article. She will then list all the points she wants to discuss during this phase. These points will be listed in a logical order or step-by-step.

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This outline will help the writer to stay on track during the drafting phase. She is very familiar with the details.

  1. What should be written?
  2. What’s the next point?
  3. How many words should you write per point?

Here subheadings must be created.

Let’s take an example article. Let’s say the title of an article is “3 Questions Content Writers Should Ask Clients Before Starting a Project”

As per your research, the outline will look like this

  • Intro
  • Question#1: Type of content
  • Question#2: Client business
  • Question#3: Reader persona
  • Conclusion

The writer now has the points#2 through 4 as her article body. The writer will then create a subheading to describe the point below. These three sub-headings may be combined.

2: “What kind of content do you need from your content writer?”

3: “What’s the client business?”

4: “Who is the reader of the content?”

These subheadings will give the reader a good idea of the flow of the story. These subheadings will help her to understand the three questions.

This will further intrigue her.

She will be interested in the who, what, and why of each subheading.

How do you create subheadings that keep readers interested?

1: They should add value

Do not just create subheadings. These subheadings must convey a clear understanding about the story of the point being covered after the subheading.

2: Test and retest subheadings

It is a classic sin not to finish the first subheading you think of. Keep revising the subheading until you feel it has the desired effect.

3: Try to write the subheadings at

Smart content marketers understand the importance of structuring articles. Before the writer starts to draft the article, you can provide an outline. The writer will then list the sections that serve two main purposes.

  1. This helps the writer verify that the narrative flows without any jarring effects
  2. The writer can delineate the copy to provide a logical structure for the content.

Last but not least, remember one thing. Subheadings must be marked as H2 or H3 by the HTML editor on your blog publishing site. It may be a WordPress website. These sites allow the author to include the H2/H3 tag in the subheadings.


Every digital business today is trying to be noticed. To create engaging articles, you must work hard at your content writing.

The same applies to readers. They are unable to read the entire text and decide whether they want to continue reading. It is a fact that writers accept as a reality. When writing compelling articles, they consider bullets, lists and subheadings to be their friends.

Subheadings can make it easier for readers to stick around the site longer. These tips will help you write subheadings in articles that stick to readers’ minds.

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