Content Writing Myths

Top 9 Content Writing Myths You Need To Stop Following

Content Writing Myths. Writing content is not a child’s play. And, if you think anyone can write content, you’re probably travelling on the wrong roads of business. Yes, I wrote business. If you are writing content, you are promoting something and that something is someone’s or your business.

Content writing has been around for quite a long time but there are many who still getting it all wrong. We still use to say that content is the King in every niche and industry. Well, that’s true to an extent. If you call content the King, you must know, every King bows down to his Queen and that’s where we call Google in.

Google has been changing its trends now and then and that’s making content marketing quite a challenge with every industry coming in.

Why to talk about the Myths?

Google stuff us with new information every single day. Why? Because competitors wants to win.

But, whom do we believe? Competitors or Google? Competitors in a way are bowing to Google.

Confusing, right?

A lot of information, lot of competitors and you in the middle. It is obvious to get confusion. This is why people start believing in something they shouldn’t. There comes the role of such articles that gives you the right guidance of what actually you should avoid.

Let’s read below the 9 content writing myths that you shouldn’t believe.

Top 9 Content Writing Myths

MYTH 1: Writing is a child’s play!

Anyone can write great content but not everyone can write the content that promotes your business. It is important to match the content with the right combination of words that in turn promote you.

content writing course

Feels great when you stuff your article with heavy and fancy words to beautify but unfortunately you are just making your piece beautiful and not engaging. You did not realize you missed the most important aspect of content writing.

Even the content that looks simple is filled with pre-planned strategies. From the title to the conclusion, everything is planned in a well-performed article.

So, here to prove it wrong, writing content is not a child’s play. Take a quick look at what readers notice while you are just focusing on writing. They are interested if your piece…

  • is engaging
  • is original
  • is customized
  • is well-written
  • focus on professional writing
  • focus on SEO writing
  • has techniques to minimize cost
  • talks about strategies to increase productivity
  • Any piece starts from an idea and that has to be unique and creative in its approach. If it’s not, it won’t be worth reading.

MYTH 2: Writers should know all about marketing!

It’s a bonus if you are a writer and you know about marketing but it’s not a necessity.

Marketing includes various aspects where content writing is just a part of marketing. There are many writers with a medical degree and some are from law but choose to write. They are taught to write about medical streams and others. Their passion becomes a reason for them to walk on the roads of writing.

Content writing in US is selling out widely and the reason is to promote the brand, connect with the customers, engage the readers or maybe just to educate them.

Writing content means we are building a harmonious relationship with our clients where on the other hand marketing involves various effective techniques to promote the business.

In a nutshell, if quality content helps keep the client, marketing helps reach the client. So, a marketing person cannot write and a writer cannot necessarily be a marketer.

MYTH 3: Content writing is simply exaggerating already written blogs!

If you are a writer, reading this right now and copy pasting from one blog to another, you are simply saying a big no-no to your professional life.

With so many spinning tools available online, it gives the writers a sort of bait to lessen their efforts. But unfortunately it’s not a way out.

To voice the myth, content writing is on the farthest roads from spinning. It is being done with good research online and referring to different pieces available online to avoid any sort of plagiarism.

MYTH 4: Search engines would reward you writing for them!

If you are writing for search engines it might give you results after one long year but you will surely get you some sweet fruits if you have worked hard. And we all know sweet fruits don’t stay for long but a strong relationship does.

If you are running a blog page on your website, you are helping others creating conversions and building a strong harmonious bond with your readers. We all want that our content pieces look healthy and are full of keywords. But readers are giving more importance to readability than keywords-stuffed content.

So, you decide if search engines are rewarding you or your readers.

MYTH 5: Long blogs are boring!

Ah! Is It?

Long blogs are not boring but informative. But if you are looking for a food blog and reading a cloud computing blog, it will definitely be boring.

It is true that none of us likes to read a long 2000W blog going through each and every line of it. But if there are some quick pointers to skim through, readers would love long write-ups because they are delivering information in short.

If you are looking for a specific topic and Google gives you a detailed blog, it is definitely a great hit for you.

MYTH 6: Keywords are important than anything!

It is true that keywords in any blog decide the ranking of your business on search engines. While in the other run, when we start focusing on the keywords and ranking we miss out the task we were supposed to do i.e., capture a reader’s attention.

Writers who are proficient in their work know the art and they stuff the keywords in a way that looks so natural to the readers that they forget to notice and focus on the article.

MYTH 7: Quality is the key to perfect sales!

It’s true that quality matters in every content piece. But copywriting means something that exactly hits the mind and they say, “Yes, I want this”.

Your website can have a lot of information and quality content but it might not have the CTA (Call to Action) that is a must in every website. If you don’t have a CTA, ask yourself if you are leading in the market or not.

You have the answer!

MYTH 8: Content marketing is not for all!

There is no business that cannot survive if given right strategic content planning.

Any business whether it is online or not can be strengthened through a well-planned content strategy. All what matters is the content and graphics in some platforms. If you are doing it well, any and every business can do well.

MYTH 9: Quantity is important than quality!

One of the most common myths while writing content is that long write-ups would benefit you. More the content better it is. Well, it is but if you are writing long write-ups without knowing your motive, focus and aim you are simply putting down words that are going straight to the bin.

Quantity is important but quality should also not be compromised.

If you still carry this myth roundabout in your mind, pull up your socks and re-work on your previous content pieces where you focused on quantity and not quality.

Also, Read – 10 Free Tools to Instantly Improve Your eBook Writing Skills

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